Minasan, Watashiwa Wawan Desu...

Wednesday, February 16, 2011

Internet marketing in under 300 words


Today, you get to see the ugly, stench-ridden underbelly of my writing process. I actually recorded myself typing this blog post. While I removed a few typos that would've gotten me rated NSFW, the rest is pretty much straight-up:


And, in plain old text, in case you don't want the video version:


There are no tricks to internet marketing.


No secret methods.


It's about connecting with an audience.


It's about building a relationship that lasts.


Just for a second:
Forget "Social Media"
Forget search engines
Forget the internet


Focus on marketing.
Focus. On. Marketing.


...


Great marketing requires that you


1. SHOW UP:
Speak where you'll be heard
= Be found.


2. COMMUNICATE:
Favor 'clear'
Favor 'simple'
= Be understood.


3. CONNECT:
Respond to questions
Help people out
= Please them.


Every person who finds you is a potential customer.
Every person who understands you is a potential salesperson.
Every person you please joins your marketing team.


...


K, you can think about the internet again.


The internet makes marketing easier:


Search engines and social networks help you show up.
The whole web gives you a chance to communicate clearly.
Social media helps you connect with customers.


But it's still marketing:


Show up.
Communicate.
Connect.


I know what you're saying.


There's no trick.


There's no 'method'.


Does this really work?


You tell me:


You've now spent 30 seconds reading plain text.


On a screen.


There's no music.


There's no dancing raisins or speeding cars.


No tricks.


It's just marketing.
Delivered using the internet.


Tricky, huh?


You should try it.



View the original article here

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