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Friday, February 18, 2011

Interesting statistic on in-store food sampling

I was just reading the latest issue of Food Entrepreneur Magazine, and read a surprising statistic.

An independent study by research firm Knowledge Networks-PDI shows that in-store sampling substantially increases sales the day of sampling AND influences a 75% increase in sales even at 20 weeks after the sampling.

Wow! I wonder if we’ll start to see more in-store sampling. I know that when I’m at Costco, I’ve used the samples to try out new products. Many of those products are now in my freezer.

View the original article here


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