I was just reading the latest issue of Food Entrepreneur Magazine, and read a surprising statistic.
An independent study by research firm Knowledge Networks-PDI shows that in-store sampling substantially increases sales the day of sampling AND influences a 75% increase in sales even at 20 weeks after the sampling.
Wow! I wonder if we’ll start to see more in-store sampling. I know that when I’m at Costco, I’ve used the samples to try out new products. Many of those products are now in my freezer.